Igloo Media

Stella & Chewy's Portal

Enter the shared passcode to view the weekly creative report.

Prepared for Stella & Chewy's
🐾 Stella & Chewy's × Igloo Media

Creative Performance Report

Daily trend — 30 days
Daily spend 7-day rolling CPA Target CAC
New vs existing customers

Every creative in the selected range, ranked by performance. Static/Video is classified from the ad name; Cost/ATC and thumbstop drive the breach status. Filter and sort, and open any ad in Meta Ads Manager.

Creatives grouped by angle (ad naming + Upspring pull), ranked by Cost/ATC efficiency. Each card shows the angle's funnel and example assets — click a thumbnail to open it in Ads Manager.

A 14-day content plan for , sized from trailing 30-day prospecting performance and the $ target CAC. Evergreen concepts first, then Promo. Each tile is one creative request for the stated number of assets — iterations include the reference winner; video briefs expand for creators & editors. Re-issued to the team every 2 weeks: each cycle defaults to a fresh brief set — roughly 70% net-new concepts and 30% iterations of proven winners.